In our latest Hot Takes article, TVREV TLC members share their thoughts on the hottest issues in CTV advertising.

TL;DR: Netflix Ad Suite is adding an enhanced Conversions API and a new Netflix Pixel that track more than 20 lower-funnel ...

Shopping affinity data also reveals significant opportunities within other industries as well, including men’s athletic socks ...

Why this week’s Wedgewood polling scandal was inevitable once the gatekeepers were gone. Plus why political advertising is a game of skill not dollars.

Some political buyers are finding that reaching millions of the wrong viewers can cost less than reaching only the right ones.

It’s Monday. It’s Fall and there are cobwebs on bushes and maybe in your vision for what the heck is going on in the market ...

Why Netflix’s big layoff is a sign of deeper issues afoot and what to make of all those men watching microdramas.

The Echostar/Dish Network architect’s latest media venture looks like more than simply a passive investment in low-power television stations.

Local TV station sales will pay down only a fraction of Skydance’s debt - but expect CBS to be a net seller, nonetheless.

For decades, local media sellers could demonstrate success through ratings, reach and frequency. But advertisers, particularly small businesses spending their own money, are demanding something more ...

Last week in this space, we detailed why videos in the 2-to-5 minute range were the sweet spot for media, leaning into its strengths and creating revenue opportunities that are harder to come by with ...

My new book is out this week. It’s a look at what the descent into Feudal Media has brought about, not just for the media and advertising communities, but on a broader societal basis as well. In the ...