Creators are playing an increasingly important role in advertising, and the size and sophistication of those campaigns continue to grow. In fact, XR's own 2025 State of Pay research found that creator ...

In our latest Hot Takes article, TVREV TLC members share their thoughts on the hottest issues in CTV advertising.

TL;DR: Netflix Ad Suite is adding an enhanced Conversions API and a new Netflix Pixel that track more than 20 lower-funnel ...

Shopping affinity data also reveals significant opportunities within other industries as well, including men’s athletic socks ...

Why this week’s Wedgewood polling scandal was inevitable once the gatekeepers were gone. Plus why political advertising is a game of skill not dollars.

Some political buyers are finding that reaching millions of the wrong viewers can cost less than reaching only the right ones.

It’s Monday. It’s Fall and there are cobwebs on bushes and maybe in your vision for what the heck is going on in the market ...

Why Netflix’s big layoff is a sign of deeper issues afoot and what to make of all those men watching microdramas.

The Echostar/Dish Network architect’s latest media venture looks like more than simply a passive investment in low-power television stations.

Sunday morning thought: what big transformations are we all missing here? It’s easy to overlook some macro trends because it’s so hard to keep up in a fragmented world. Sometimes the play by play of ...

I recently joined John Bishop of Advertiser Perceptions and TVREV’s Alan Wolk for a webinar about where live sports streaming is headed and what advertisers want next. We explored findings from our ...