Creators are playing an increasingly important role in advertising, and the size and sophistication of those campaigns continue to grow. In fact, XR's own 2025 State of Pay research found that creator ...
The holiday season has always been one of the most valuable windows for consumer engagement, with holiday TV content well established as a powerful channel to reach viewers. What’s changing is how. An ...
TL;DR: Netflix Ad Suite is adding an enhanced Conversions API and a new Netflix Pixel that track more than 20 lower-funnel ...
In our latest Hot Takes article, TVREV TLC members share their thoughts on the hottest issues in CTV advertising.
Shopping affinity data also reveals significant opportunities within other industries as well, including men’s athletic socks ...
The Echostar/Dish Network architect’s latest media venture looks like more than simply a passive investment in low-power television stations.
Some political buyers are finding that reaching millions of the wrong viewers can cost less than reaching only the right ones.
Opinion
Wedgewood Is What Happens When The Gatekeepers Are Gone, Political Advertising Is A Money Pit
Why this week’s Wedgewood polling scandal was inevitable once the gatekeepers were gone. Plus why political advertising is a game of skill not dollars.
When I coined the term FAST back in 2018, it was a goofy acronym for a category most people in the industry weren't sure would amount to much. Six years later, FAST accounts for around 10% of all U.S.
Why Netflix’s big layoff is a sign of deeper issues afoot and what to make of all those men watching microdramas.
It’s Monday. It’s Fall and there are cobwebs on bushes and maybe in your vision for what the heck is going on in the market ...
For years, the debate over ATSC 3.0 — marketed as “NextGen TV” — has been framed as innovation versus inertia. Supporters promise sharper images, interactivity, and a modernized over-the-air ...
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