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Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region

Nov 29, 2024 · Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ aka M.A.M.A campaign raises a cheeky alarm on the ever-increasing speed of artificial intelligence, which has accelerated the pace of daily life, leaving people with little breathing space to sit back and relax.

Jul 25, 2024 · Parle and Britannia have emerged as the most chosen in-home and out-of-home fast-moving consumer goods (FMCG) brands in the nation, according to the latest Kantar Brand Footprint India 2024 report, . The research, conducted on over 445 FMCG brands based on Consumer Reach Points (CRP), places Parle at the top spot as the most chosen in-home FMCG brand for the 12th consecutive year with a CRP ...

Nov 18, 2024 · Since the early 1990s, Campaign’s Agency of the Year awards have existed to recognise inspiring leadership, management excellence, outstanding business performance, and overall achievements in advertising and brand communications. Independently verified by MediaSense (formerly part of PwC), these awards honour agency excellence at …

Dec 2, 2024 · As brands integrate sustainability into their core operations, their communication strategies evolve. Authenticity is key. "Brands are increasingly adapting their marketing efforts to meet the expectations of today’s environment-conscious consumers," says Ankush Vij, vice president - media, Hashtag Orange, an integrated marketing agency from Gurugram.

May 6, 2024 · One of the BJP's popular 2014 election videos. One amongst BJP's "India Shining" ads in 2014. Speaking about the 1984 and 2004 campaigns, Jha says, “After the demise of Indira Gandhi, invoking a sentiment of fear that had enveloped the country channelised into a great public mobilisation.

Nov 4, 2024 · Ads based in the past are having their moment in the spotlight, not just in India but globally. Swiggy Instamart, McDonald’s UK, and Britannia Good Day have dialed up nostalgia in their latest campaigns, each tapping into retro vibes …

Nov 18, 2024 · How brands can actually save the planet (No, seriously this time) Authentic sustainability demands action, not just slogans. ABND’s founder and partner states that it's time for brands to ditch pretence and embrace authentic, planet-positive strategies.

Jan 2, 2025 · In contrast to global trends, India’s print advertising has been exhibiting a resurgence. According to a TAM report, the ad space per publication grew by 5% in the first half of 2024 as compared to the previous year and by 11% per cent for the corresponding period in …