The eToys.com website was eventually reopened by eToys Direct Inc., a descendant of Internet startup and KB Toys partner Brainplay.com, and a subsidiary of Parent Company.

eToys, founded in 1997 by Toby Lenk, was an online toy retailer that quickly became a premier destination for toy shopping, even surpassing Toys R Us in sales during a holiday season.

eToys Inc. is a leading on-line retailer of children's products. Its emphasis is toys, but it aims to sell parents a vast array of things that their children might want or need.

Jul 11, 2025 · Into this environment of unprecedented optimism emerged eToys.com, an online toy retailer founded in 1997 by former Disney executive Toby Lenk. Touted as the “Amazon of toys,” …

eToys Inc. was founded by Edward C. Lenk, known as Toby. Lenk was born in Boston in 1961 and graduated with a degree in economics from Bowdoin College, Maine, in 1983.

3 days ago · Etoys is an educational tool for teaching children powerful ideas in compelling ways. Etoys is a media-rich authoring environment and visual programming system.

May 18, 2001 · INSIDERS ASSUME THAT KB TAKES A MORE REASONABLE APPROACH THAN eToys Inc. AND HOPE THAT THE COMPANY IS WILLING TO NEGOTIATE THE "SPHERES OF …

Nov 3, 1997 · eToys.com was a retail website that sold toys via the Internet. It was established by a startup company of the same name on November 3, 1997. After an initial p...

The company vastly overestimated its potential share of the market, losing out to more established competitors like Walmart and, you guessed it, Toys “R” Us. Meanwhile, its infrastructure costs …

Etoys, also known as Toys"R"Us, is a retail company specializing in toys and games for children across various age groups. The company offers products including action figures, building sets, dolls, …