Most people assume this Jaguar X350 has a chrome finish, but it’s actually an early pre-production car with its aluminium body polished to demonstrate Jaguar’s new lightweight construction. Used at launch events before the X350 went on sale, it’s a unique piece of Jaguar history that’s now preserved by the Jaguar Daimler Heritage Trust. #Jaguar #X350 #JaguarXJ #RareCars #ClassicCars

Why nobody will buy a Jaguar now… 😳 When I ran my agency Fluid I focused on deals for well perceived companies, because once people stop seeing you as the premium choice you never win that back. A brand is really about what you refuse to do, and Jaguar forgot that the day they let their dream car become a Waymo. #simonsquibb #entrepreneur #business