Amazon's Hilarious Alexa Ad: Why This Clever Campaign Stands Out!
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Amazon's Hilarious Alexa Ad: Why This Clever Campaign Stands Out!
1.3M viewsJan 3, 2025
YouTubeMarkellence
In Amazon's 60-second Super Bowl ad "Alexaaaa ," Chris Hemsworth imagines worst-case scenarios where Alexa AI tries to kill him. Airing during the third quarter, the spot opens with Hemsworth carrying a snake into his kitchen (something he's actually done) while his wife Elsa Pataky waits for a car, but it's the Alexa device that frightens him. The spot also cross-promotes Amazon's other Super Bowl ad for Ring's Search Party for Dogs feature, with a Ring logo briefly appearing on the Alexa devic
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In Amazon's 60-second Super Bowl ad "Alexaaaa ," Chris Hemsworth imagines worst-case scenarios where Alexa AI tries to kill him. Airing during the third quarter, the spot opens with Hemsworth carrying a snake into his kitchen (something he's actually done) while his wife Elsa Pataky waits for a car, but it's the Alexa device that frightens him. The spot also cross-promotes Amazon's other Super Bowl ad for Ring's Search Party for Dogs feature, with a Ring logo briefly appearing on the Alexa devic
286.1K views7 months ago
FacebookAdweek
When Alexa Lost Her Voice (Amazon Super Bowl Commercial)
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When Alexa Lost Her Voice (Amazon Super Bowl Commercial)
54.9K viewsNov 9, 2024
YouTubeValuetainment
Behind the Scenes of Alexa and Chris Hemsworth Super Bowl Ad
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Behind the Scenes of Alexa and Chris Hemsworth Super Bowl Ad
94.8M views6 months ago
TikTokamazonalexa
#ad @Alexa made shopping for 200 suitcases on @Amazon so easy. Well, technically 201 suitcases. Pro tip: Ask Alexa to notify you when Prime Day starts so you never miss a deal. 😊🫶
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#ad @Alexa made shopping for 200 suitcases on @Amazon so easy. Well, technically 201 suitcases. Pro tip: Ask Alexa to notify you when Prime Day starts so you never miss a deal. 😊🫶
9.9M views2 months ago
TikTokserenaneel
Marketing Minutes on Instagram: "When Alexa lost her voice, chaos found its sound. In Amazon’s legendary Super Bowl ad, the smartest device in the room went silent, and suddenly Cardi B, Gordon Ramsay, Rebel Wilson and Anthony Hopkins stepped in to help. What followed was a glorious mess of shouting, sass, drama and very questionable advice. Turns out yelling at your smart home doesn’t make it smarter. Set to Nobody Does It Better, the film proved exactly that, nobody really does it better than
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Marketing Minutes on Instagram: "When Alexa lost her voice, chaos found its sound. In Amazon’s legendary Super Bowl ad, the smartest device in the room went silent, and suddenly Cardi B, Gordon Ramsay, Rebel Wilson and Anthony Hopkins stepped in to help. What followed was a glorious mess of shouting, sass, drama and very questionable advice. Turns out yelling at your smart home doesn’t make it smarter. Set to Nobody Does It Better, the film proved exactly that, nobody really does it better than
37.4K views8 months ago
Instagrammarketingminutes
Amazon Alexa commercials have always leaned heavily into humor.
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Amazon Alexa commercials have always leaned heavily into humor.
37.2K views5 months ago
YouTubeMarketing Moves
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👉 Amazon’s $20 Million Alexa Ad: The Most Expensive Marketing Move Explained#shorts
30.6K views10 months ago
YouTubeGeopoliticsgame
1:30
The Influencer Magazine on Instagram: "In 2018, Amazon spent $20 million on one incredible ad for Amazon Echo. The ad, called “Alexa Loses Her Voice,” showed Alexa forgetting her voice, and famous stars like Gordon Ramsay, Sir Anthony Hopkins, Cardi B, and Rebel Wilson stepped in to save the day. It aired during Super Bowl Lil, the biggest advertising stage in the US, and quickly became one of the most watched ads on YouTube in 2018 with over 50 million views. Amazon took a huge risk spending mi
24.1K views6 months ago
Instagraminfluencerfeature
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When Alexa Lost Her Voice: A Super Bowl Commercial That Still Resonates
6.9K viewsDec 27, 2024
YouTubeJagged With Jasravee : Cutting-Edge Marketing
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Alexa for Shopping Now Embedded in Sponsored Prompts
3 days ago
YouTubeaNavigator
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No breaks until spring break! 🏋️‍♀️🍃 #AlexaPlus
8.6K views5 months ago
YouTubeAmazon Alexa
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Removing the ads on your @Alexa Show 21 in just a few easy steps! 🤍 @Amazon @Amazon Home 🔗 in my B I O if you want one for yourself! #echoshow #echoshow21 #amazonechoshow #amazonecho #amazonechoshow21 #CapCut
12.1K viewsAug 5, 2025
TikTokbeckyjohnson325
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Stop Echo Show Ads! #EchoShow #AmazonAds
9.3K viewsFeb 2, 2025
YouTubeCraig's Tech Talk
0:54
Dot Max With Alexa+
73.4K views9 months ago
YouTubeTech Steve
1:30
Alexa Loses Her Voice in Amazon Super Bowl 2018 Ad
1.8M viewsMay 27, 2025
TikTokbusinessblurb
0:18
Behind the Scenes: Alexa and Chris Hemsworth Super Bowl Ad
45.1M views6 months ago
TikTokamazonalexa
0:33
Let's make Christmas Eve eve-n better! 🥘 #AlexaPlus
8.3K views8 months ago
YouTubeAmazon Alexa
0:18
This holiday season, let the all-new Alexa+ make your kitchen a butter place. 🧈 #AlexaPlus
21.2K views8 months ago
YouTubeAmazon Alexa
1:21
Amazon’s “Life Before Alexa” – Brilliant Marketing and Storytelling Example 🎯 #shorts
4 viewsAug 14, 2025
YouTubeEcommerce Dominator
0:17
This holiday, we're just vibing. 💡🎄 #AlexaPlus
7.5K views8 months ago
YouTubeAmazon Alexa
0:13
If you're a Prime Member with an Echo in the US, what are you waiting for?!
31.1K views8 months ago
YouTubeAmazon Alexa
0:26
Making sure those holiday guests are never *board* 🥨🎄.#AlexaPlus
3.6K views8 months ago
YouTubeAmazon Alexa
1:45
Chris Hemsworth's Hilarious AI Paranoia in Super Bowl Ad
21.8K views7 months ago
TikTokthemomentlab
1:00
The biggest mistake Amazon sellers make #amazonads
3 views2 days ago
YouTubeMarketing by Emma
0:30
Experience Holiday Magic with Amazon Echo Dot Kids
2.7M viewsDec 7, 2024
TikToklifewithlainee
0:26
Okay, it's a little bit of magic, too. ✨ #AlexaPlus
7.9K views8 months ago
YouTubeAmazon Alexa
0:19
Last-minute gifting? No problem. 🎁 #AlexaPlus
5.7K views8 months ago
YouTubeAmazon Alexa
1:45
This year for the Big Game, Chris Hemsworth let his imagination run a little too wild.
51.3M views7 months ago
TikTokamazonalexa
1:22
Money Business Moves | 💰🔐🔥 on Instagram: "Amazon took a clever approach with this commercial, and here’s why it stands out. In this ad, Alexa loses her voice, creating chaos in a household where users rely on her for everything from playing music to setting timers. The twist? They introduce a funny lineup of celebrities like Gordon Ramsay and Cardi B to take over Alexa’s duties, adding humor and surprise to the campaign. This hilarious Amazon commercial uses star power and humor to showcase t
44K viewsMar 10, 2025
Instagrammoneybusinessmoves
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