GE's Powerful Approach to Brand Storytelling | Connections Ep. 19 | Salesforce
14:18
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GE's Powerful Approach to Brand Storytelling | Connections Ep. 19 | Salesforce
Linda Boff’s mission as CMO of GE is to understand the company’s DNA and connect it with the most relevant audience possible. For Linda, that means being brave in the brand’s storytelling and experimenting with all the ways and places she can tell a story. Boff regularly seeks out new digital platforms and technologies to connect ...
637.2K viewsFeb 22, 2022
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