Taking a walk through the Original Mast Store in Valle Crucis is like taking a walk back in time. ☺️ Since 1883, this store has served as a place for neighbors to gather and travelers to take respite on their journeys. While the people and places around it change, the Mast Store’s dedication to quality, service, and its community have been constant for more than 140 years. Drop in any time to stroll across these creaky floorboards and listen to the echoes of history. | Mast General Store
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Taking a walk through the Original Mast Store in Valle Crucis is like taking a walk back in time. ☺️ Since 1883, this store has served as a place for neighbors to gather and travelers to take respite on their journeys. While the people and places around it change, the Mast Store’s dedication to quality, service, and its community have been constant for more than 140 years. Drop in any time to stroll across these creaky floorboards and listen to the echoes of history. | Mast General Store
93.3K viewsMar 28, 2025
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The 1883 Mast General Store of Valle Crucis, NC is the Most Amazing Store We Have Ever Documented
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The 1883 Mast General Store of Valle Crucis, NC is the Most Amazing Store We Have Ever Documented
86.4K viewsAug 22, 2023
YouTubeThe Appalachian Channel with John Ward
We're sure that many people over the years have wondered just what were the Coopers thinking when they pulled up in front of the Original Mast Store in Valle Crucis. Now you can find out - in Faye's own words. | Mast General Store
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We're sure that many people over the years have wondered just what were the Coopers thinking when they pulled up in front of the Original Mast Store in Valle Crucis. Now you can find out - in Faye's own words. | Mast General Store
8.6K viewsApr 30, 2020
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Back in 1909, when the Mast Store Annex was constructed, it was a competitor of the Mast Store. The Watauga Supply Co., later the Valle Crucis Company, carried many of the same items found at the Mast Store, along with some that were not. In 1982, friends of the Coopers who owned the Annex at that time, presented them with an opportunity. First, the bridge was out and it was a 20-minute-plus drive to get to the Original Mast Store. Second, their friends wanted to open an “experiential candy stor
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Back in 1909, when the Mast Store Annex was constructed, it was a competitor of the Mast Store. The Watauga Supply Co., later the Valle Crucis Company, carried many of the same items found at the Mast Store, along with some that were not. In 1982, friends of the Coopers who owned the Annex at that time, presented them with an opportunity. First, the bridge was out and it was a 20-minute-plus drive to get to the Original Mast Store. Second, their friends wanted to open an “experiential candy stor
3.7K views11 months ago
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Have you HEARD about the Mast General Store? We’ll let the Original Store in Valle Crucis SPEAK for itself. See ya soon! ☺️ | Mast General Store
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Have you HEARD about the Mast General Store? We’ll let the Original Store in Valle Crucis SPEAK for itself. See ya soon! ☺️ | Mast General Store
132K views3 months ago
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Exploring the Oldest Mast General Store: A Step Back in Time in Western North Carolina
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Exploring the Oldest Mast General Store: A Step Back in Time in Western North Carolina
97.9K viewsMay 12, 2023
YouTubeFriday's Forever
This year, 2025, marks a milestone for the Mast Store. It has been 45 years since the Cooper family purchased and re-opened the Original Mast General Store in Historic Valle Crucis, ☺️ North Carolina. Lisa Cooper, John and Faye's daughter and current president of the organization, will be sharing her memories of growing up in the store over the next several weeks. We hope you enjoy her walk down Memory Lane and that you'll make your way out the country lane to visit with us in Valle Crucis soon.
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This year, 2025, marks a milestone for the Mast Store. It has been 45 years since the Cooper family purchased and re-opened the Original Mast General Store in Historic Valle Crucis, ☺️ North Carolina. Lisa Cooper, John and Faye's daughter and current president of the organization, will be sharing her memories of growing up in the store over the next several weeks. We hope you enjoy her walk down Memory Lane and that you'll make your way out the country lane to visit with us in Valle Crucis soon.
62.5K viewsMay 1, 2025
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Original Mast General Store in Valle Crucis, NC #generalstore #northcarolina #appalachia
14K viewsJul 22, 2024
YouTubeKevin Fry Adventures
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Town of Valle Crucis hit hard by Helene, but 141-year-old Mast General Store Annex still standing
Oct 1, 2024
wfmynews2.com
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Here's a quick stroll through the expanded Knife Shop at the Original Mast Store in Valle Crucis, NC. Stop in to see it for yourself. | Mast General Store
1.9K viewsJun 9, 2021
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The Iconic Mast General Stores
3K viewsFeb 21, 2022
YouTubeNorth Carolina Weekend on PBS NC
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Mast General Store Valle Crucis NC
3.4K viewsMay 6, 2022
YouTubeBlue Ridge Mountain Life
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Is there a Mast General Store in LEGOLAND®? Why, see for yourself! 🤩 The Original Mast Store in Valle Crucis inspired one of the most unique pieces of fan art we’ve ever seen. This LEGO® model includes striking details of the Original Mast Store, including a checkerboard beside an antique stove, candy barrels, a back porch, and even a modern ATV update to the iconic red tractor out back. ❤️ Each Mast Store is a destination, and, as this model proves, Mast is among those most cherished destinati
5.4K viewsFeb 24, 2025
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The 1800's Mast General Store Still Serves the Community of Valle Crucis, North Carolina.
23.2K viewsSep 12, 2023
YouTubeThe Appalachian Channel with John Ward
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Did you know that the Mast Family of Stores includes a gallery-inspired shop where EVERYTHING is made in America? 🇺🇸 Rivercross Made in USA, located just steps away from the Original Mast Store, is a terrific stop to find a gift or vacation memento on your next trip to Valle Crucis. Not only are all of its products made in the United States, but most are produced by artists and craftspeople who live in the Mast Store’s home region – some even just a few miles down the road! 🤩 Make your memori
1.9K viewsJun 24, 2024
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The Original Mast General Store’s Valle Crucis setting is full of captivating beauty all year-round. Take in some of our favorite photos capturing the changing landscapes surrounding us from the past year, and make a resolution to visit us in 2024 so you can see it for yourself. 🌅🏞️ | Mast General Store
Dec 28, 2023
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Valle Crucis is just a short drive from Boone, but you'll feel like you're worlds away this holiday shopping season. Slow down and wander back in time to find just the right gifts to check off your list at the Original Mast Store, the Mast Store Annex, and Rivercross Made in USA. 🎅🎁🎄 | Mast General Store
4.3K viewsDec 9, 2022
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Our halls are decked with garland and ribbons, and our shelves are stocked with almost everything your loved one's heart desires. Stop in at your favorite store or shop online anytime. https://www.mastgeneralstore.com/ | Mast General Store
892.2K viewsDec 3, 2020
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Fifteen years ago today, August 26, Rivercross Made in the USA opened its doors for the first time right next door to our Original Mast General Store. We are so proud to represent artists from our local area and region, as well as across the United States, who are pursuing their passion to create beautiful and functional pieces for the enjoyment of others. ☺️ Stop by to see what’s new and to say “Cheers to 15 years and here’s to another 15!” 🥳❤️ | Mast General Store
2.1K views8 months ago
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Mast General Store on Reels
343 views6 months ago
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If only these walls could talk… Or maybe if the shag carpet could! It was one thing when John and Faye Cooper purchased a century-old general store in the mountains of North Carolina hours away from their home, but it was another thing entirely to move their young family into an apartment above the store. Listen as Mast General Store President Lisa Cooper recounts tales of growing up in – or, more accurately, above – the Original Mast Store with her big brother and their parents. Lisa has seen t
16K views11 months ago
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Being a retailer is a way of life for Lisa Cooper. As the 45th anniversary of the re-opening of the Original Mast Store approaches, she is sharing her memories of the first days at the store. Watching and learning from her parents, John and Faye, all that hard work in the early days has led to 11 historic locations in four states. ☺️ | Mast General Store
12.5K viewsMay 8, 2025
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Mast General Store is a place where neighbors, families, and, also, employees join together and form lasting connections. The feeling of inclusion and community as well as the pride and sense of ownership a person takes in their work is the legacy her parents, John and Faye Cooper, wanted to pass on to Lisa and anyone who joins the Mast Store family when they initiated the Employee Stock Option Program. The “ESOP,” as it’s known to Mast Staff, provided a model for future Mast Stores as the compa
30.2K views11 months ago
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As we celebrate the 45th anniversary of John and Faye Cooper’s re-opening of what we now call the “Original” Mast General Store, we also recognize how influential the nearby Boone Mast Store is in shaping the future growth of our family- and employee-owned company. In this installment of our interview series with Mast Store President Lisa Cooper, she recalls how another “crazy” idea from her parents paid off as they expanded the Mast Store by opening a location in Downtown Boone less than a deca
8.2K views11 months ago
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MoonPies were first made in 1917 with input from miners looking for a snack that could easily be carried in their lunch pails. One miner put his hands up and framed the moon, saying, "It needs to be about this big." MoonPie has diversified its flavors since its introduction. In addition to the all-time favorite chocolate-coated graham cracker cookie and marshmallow sandwich, you can now enjoy strawberry, banana, and vanilla. Other flavors can appear seasonally. https://www.mastgeneralstore.com/b
1.6K viewsMar 1, 2022
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Mast General Store President Lisa Cooper has a wealth of memories from “a life lived in a general store,” as she describes it. ☺️ The biggest lesson from such a life is seeing how communities form and support each other time and time again wherever the Mast Store has grown since her parents, John and Faye, reopened the Original Mast Store in June 1980. As we celebrate the 45th anniversary of that occasion, Lisa, John and Faye, and all the Mast Store employee-owners would like to thank the guests
3.5K views11 months ago
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Mast General Store on Reels
193 viewsMay 20, 2019
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The Open Road visits the Original Mast General Store
216 viewsJan 28, 2025
YouTubeFOX Carolina News
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Ready for an adventure? Before you head out, grab your Mast Store Passport! 🚗📍🗺️ The new Mast Store Passport gives everyone who loves making Mast their destination of choice a way to record memories along the way. 🤩 Collect a unique stamp from each Mast Store! Once you’ve filled your passport, you can redeem it for an exclusive Mast Store prize. The Mast Store Passport is now available in all Mast locations. Pick up this one-of-a-kind keepsake TODAY, ask for your local store’s stamp, and let
1.9K viewsMar 18, 2025
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Protect your belongings… and the planet! 🌎 Enhance your travel with Eagle Creek’s redesigned and revitalized Pack-Its. Constructed from recycled materials and available in a variety of new, eye-catching colors, Pack-It makes organizing your essentials easier than ever while being kind to the earth. Discover the style that best suits your gear and travel needs with the freshly updated Pack-It series by Eagle Creek available now at your local Mast General Store and Mast Store Online! ☺️ https://w
3.1K viewsSep 26, 2024
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