How The Rock Turned Tequila Into $1 Billion | Codie
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How The Rock Turned Tequila Into $1 Billion | Codie
Codie Sanchez breaks down one of the most brilliant celebrity business plays hiding in plain sight: The Rock's Instagram. Go through his posts, she says, and count how many quietly feature products from companies he owns — the number lands around 80%. Nearly every post is an ad. What we think we're seeing is lifestyle content: the tequila ...
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