Why ITA Airways Had To Buy The Alitalia Brand
3:27
YouTubeSimple Flying
Why ITA Airways Had To Buy The Alitalia Brand
ITA Airways surprised the world when, on the eve of the launch of its first services, it shelled out a sizeable €90 million to purchase the brand of its predecessor, Alitalia. At the time, it was thought that the move was an attempt to prevent the brand from being used elsewhere. In today’s video, let’s examine if there’s anything more ...
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