The Rise and Sad Decline of Montgomery Wards | Full History
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Montgomery Ward, America's first mail-order company, launched its first catalog in 1872 and quickly expanded its catalog to include a wide range of goods. By the early 1900s, they were selling over 32,000 houses through mail order and had become the largest retailer in the US by the 1930s. Montgomery Ward's Christmas catalogs were a significant part of their success, especially with the introduction of the character Rudolph the Red-Nosed Reindeer in 1939. Montgomery Ward's copywriter, Robert May
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In 1944, soldiers stormed a Chicago building—not to fight the Axis, but to seize Montgomery Ward. Its CEO, Sewell Avery, refused to obey Washington’s wartime labor orders. He stayed seated as troops carried him—chair and all—into the street. The photo became a symbol of private enterprise versus state power. Because even in wartime, freedom doesn’t surrender. And that’s another story in Freedom’s Long History. | Duane Lester
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