Patagonia on Instagram: "In the early ‘70s, Patagonia founder Yvon Chouinard serendipitously witnessed a local activist save a surf break from development in Ventura, California. From that, he learned a couple things: Grassroots efforts can make a difference. Degraded habitat can, with effort, be restored. The grassroots movement needs sustained and deep support to prevail. Since then, we’ve made a commitment to not just equip environmental activists with funds—but with practical tools and knowl

Patagonia on Instagram: "The trail doesn’t stop; why should you? Our line of durable, adaptable MTB apparel and gear is designed for the unreasonably ambitious, allowing you to fine-tune your kit so you can keep riding, and riding, and riding … because there’s always time for another lap. Rider: Braydon Bringhurst (@braydonbringhurst)"

The Rise of Patagonia: Business Success through Environmental Activism