Understanding who brand loyalists are allows brands to target them differently, furthering those valuable relationships. Watch the full video. Sponsored by MiQ. https://buff.ly/21pXJUs | Digiday
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Move over Ice Bucket Challenge. The mannequin challenge is here. Everyone from Stephen Curry to the New York Giants and even brands like Target and Denny’s are on board -- and very still. Now agencies want in on the non-action, with Red Tettemer O’Connell Partners, BBDO and Greenlight being just a few who have taken the challenge. | Digiday
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Take a look at Digiday's latest special project, called the Commerce Media Era. This limited editorial series explored how commerce media, from e-commerce to retail media networks, has entered a new era and the opportunities and challenges of doing so: https://bit.ly/3BkuULB ■ Despite agencies’ investments in data tech, advertiser expectations still fall short: https://bit.ly/3pDMJms ■ Agency relationships with Amazon evolve as they adapt to retail media opportunities: https://bit.ly/3M0OIbI ■ C
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Jetting off for Cannes, or just want to stay in the loop on all things Riviera? The Digiday Cannes Briefing is back for another year, keeping you informed with all the industry buzz surrounding the Cannes Lions International Festival of Creativity. Sign up here to receive an email packed with exclusive interviews, analysis and other coverage beginning June 14 and running the week of the Cannes Lions International Festival of Creativity, thanks to our presenting sponsor Blockboard: https://buff.l
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In our latest special report, we provide a catch-up on all things third-party cookies. Check it out here: https://buff.ly/3wSwl4T | Digiday
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