dc on Instagram: "Prankvertising! 👌 🇧🇪TNT Belgium — We know drama. 👍👌 🔹TNT's "Push to Add Drama" campaign was the pioneer of "prankvertising," a genre where brands use hidden-camera pranks on real people to create a high-on-emotion content for 'social media sharing'. ✅👍 🔹The viral marketing trend was used by the TV network to launch its high-definition channel in Europe. 🔹The campaign is cited as one of the best examples of experiential marketing. ✅ 🔴 "Push to Add Drama" 🏍️👙🚑 🔹The